Foundations Course
Course Description
Foundations is an intense, four-day program that provides a detailed look at the principles and practices of ODI, starting with selecting a market and taking participants through market strategy formulation. Participants learn our theory and apply it, developing a roadmap for a specific innovation initiative – all under the guidance of an experienced Strategyn consultant. Learning is enhanced through a combination of lectures, interactive discussions, simulations and company application.
Why You Should Attend
You and your company will both benefit by participation in this training program. You'll learn about a proven methodology that will help you meet your customers' needs, resulting in future organizational growth and profitability. You'll receive the same training as Strategyn's own consultants, elevating your own personal marketability and value. By continually learning, improving and growing, you'll be one of your company's most valued assets -- an innovator with a proven process for success.
Audience / Eligibility
• Product and market managers responsible for leading innovation initiatives within their organization
• Innovation champions and program leaders responsible for improving their organization’s innovation capabilities or instituting a program for innovation
Topics/Objectives
• What is ODI? What makes it revolutionary?
• What are the unique characteristics of customer jobs and outcomes?
• How should an innovation initiative be structured to achieve strategic objectives?
• How does ODI support new market selection and market strategy?
• What is a job map and how is it created?
• How and why are customer jobs and outcomes captured?
• How are opportunities for innovation prioritized?
• How are segments of job or outcome opportunities uncovered? How are opportunity segments used for innovation purposes?
• What market growth strategies are possible with ODI? How is a market growth strategy formulated? How are targets for innovation prioritized?
• How do ODI opportunities provide the foundation for effective marketing strategy such as value proposition development, messaging and branding?
• How do ODI opportunities provide the foundation for effective product strategy, including pipeline prioritization, technology roadmapping and new platform innovation?
Pricing
• $6,950 per person
• Early bird discount of $500 for paid registration prior to August 1
• Contact us about additional discounts for three or more students from the same company
• Special academic price, $2,500 (limit of three professors per course)
Tue Oct 19th - Fri Oct 22nd
1601 Broadway
New York, NY 10019
Classes run from 8:30 a.m. to 5 p.m. daily
Registration: Click here
Instructor: Lance Bettencourt
For more information, please contact: Lauren Eney