On-site Classes

Attend a class at your business or the facility of your choice. You can reduce travel and other expenses, and expose our jobs-based thinking to more members of your team in an environment that allows focused discussion on your organization’s markets. Five-day, two-day and one-day classes available.

  • Foundations Course

    Foundations is an intense, four-day program that provides a detailed look at the principles and practices of ODI, starting with selecting a market and taking participants through market strategy formulation. Participants learn our theory and apply it, developing a roadmap for a specific innovation initiative – all under the guidance of an experienced Strategyn consultant. Learning is enhanced through a combination of lectures, interactive discussions, simulations and company application. This program will be held at your location of choice in an environment that allows focused discussion on your organization’s markets.

  • Using Outcome-Driven Innovation to Drive Market Strategy (Two Day)

    This two-day program provides a complete overview of ODI principles and practices for those who are responsible for market strategy. The first day lays the foundation for uncovering value opportunities in a market. The second provides insight into how ODI guides strategy and growth decisions, and how it is used to identify new markets. Participants learn how ODI can steer market strategy initiatives, such as when to pursue core market growth, create new markets, or pursue disruptive innovation strategies. Learning is enhanced through lectures, interactive discussions, simulations, and company application. This program will be held at your location of choice.

  • Using Outcome-Driven Innovation to Drive Market Strategy (One-Day)

    This one-day course is for those who need a high-level understanding of ODI with an emphasis on understanding customer needs, market strategy and new market discovery. Learning is enhanced through lecture, interactive discussion, simulations, and company application. This program will be held at your location of choice in an environment that allows focused discussion on your organization’s markets.

  • Senior Executive Overview

    This two-to-four-hour overview is targeted toward busy senior executives, providing them with a strategic perspective on what makes ODI revolutionary and powerful. Participants come away with an understanding of how ODI guides organizational strategy and how their organization's innovation capabilities and top- and bottom-line can be transformed. This program will be held at your location of choice.

  • Capturing & Prioritizing Customer Jobs and Outcomes as ODI Inputs

    This 2-1/2 day program emphasizes knowledge and skill development related to capturing and prioritizing customer jobs and outcomes as part of an ODI initiative. Participants learn how to execute the research component of an ODI project through lectures, interactive discussions, simulations and company application – all under the guidance of experienced Strategyn consultants. This program will be held at your location of choice.

  • Developing an Outcome-Driven Product Strategy

    Offered in conjunction with our academic partners, this three-day course provides an overview of the ODI philosophy, approach and tools. A senior Strategyn consultant teaches day one of the program, with an emphasis on these topics. The following two days we work on specific conceptual models and tools for developing product strategy on the basis of ODI inputs. Topics include product portfolio analysis, technology roadmapping, differentiated solutions and product positions, value pricing, and product forecasting. This portion of the program is taught by professors from leading universities. Learning is enhanced through a combination of lecture, interactive discussion, simulations, and company application.

  • Service Innovation: How to Go From Customer Needs to Breakthrough Services

    This two-day program provides a complete overview of ODI principles and practice for those who are responsible for service innovation. The first day lays the foundation for uncovering service innovation opportunities based on how customers judge value, with a particular emphasis on new service innovation. The second day provides insight into how customer needs can be uncovered to innovate current services and how customer needs can shape a winning service strategy. Throughout the course, participants’ learning is reinforced through practical tools and application to their businesses. Learning is enhanced through lectures, interactive discussions, simulations, and company applications. This program will be held at your location of choice; modest customization of material can be made to meet your organization’s needs

Upcoming Courses