Training
The Strategyn Institute offers innovation training and innovation training programs aimed at executives, planners and practitioners who are interested in using or adopting Strategyn’s Outcome-Driven Innovation® (ODI) methodology.
These innovation courses and workshops feature lectures, interactive discussions and simulations. We show you how to take innovation theory and turn it into innovation practice.
You’ll learn how ODI can be used by your company to improve its innovation success rate to 80 percent. You will also learn how this methodology is used to achieve core market growth, create new markets, pursue disruptive strategies and streamline internal business processes.
Whether you choose a one-day innovation workshop at your business or a comprehensive week-long innovation course through the Strategyn Institute, you’ll learn the fundamentals of ODI and why the methodology should be adopted as an innovation best practice.
Lance Bettencourt, PhD, a former professor of marketing at Indiana University, leads the innovation training courses. Lance is the author of the book, Service Innovation: How to Go From Customer Needs to Breakthrough Services, which was released in June 2010. He is an expert in product and service innovation, marketing strategy, and research design and analysis. He is assisted by our most experienced innovation consultants and practitioners, who bring and share their own diverse backgrounds and knowledge base.
