Technology
Strategyn is working with some of the top names in the technology field, including IBM, Microsoft and Dell, to help them develop products and services that meet their customers' needs. Sometimes this involves "big bang" ideas and solutions. But as our case study with Microsoft shows, that's not always true. Read more about this Microsoft success story, which clearly demonstrates the power of Strategyn's Outcome-Driven innovation process.
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Growing Microsoft's Software Assurance Business
Microsoft’s Software Assurance was a business under pressure, facing declining renewals that put substantial revenue at risk. Working with Strategyn, the company used the ODI methodology to better understand their customers' needs and address them. They discovered customers were having trouble tracking the number of PC licenses they owned, training employees on upgrades, and preventing internal security violations.
The resulting solution, however, didn't require a "big idea" or new innovations. Instead, Microsoft was able to repackage the Software Assurance offering, add products it was using internally to create value, and develop a more effective marketing strategy and marketing message.
As a result of this innovative solution, Microsoft was able to substantially grow the Software Assurance business and increase customer satisfaction -- a true service innovation
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Our Technology Clients
| acQuire Technologies | Dell Inc. |
| Hewlett Packard | IBM |
| Lexmark | Microsoft Corporation | Case Study |
| Pipex / Freedom 4 | Trend Micro |
| Xaar PLC |