Pharmaceuticals

The pharmaceutical industry has always been about the big discovery, invention, blockbuster drugs. With costs escalating on the R&D front, generic drugs taking a share of the market, and health care reform targeting the industry, the pharmaceutical industry has been forced to turn to innovation rather than invention. Looking for new ways to grow their businesses, Strategyn is working with pharmaceutical companies on another front - consumption and use. How drugs are delivered, their messaging and positioning, how they can be used most effectively by consumers ... that's where pharmaceutical companies can differentiate themselves by meeting customer needs.

Our Pharmaceuticals Clients

Acrux Becton Dickinson Pharma
Hospira Lundbeck Hellas
Merck Serono Novozymes
Sanofi Aventis The Medicines Company

National Fire Protection Association

"We did an extensive search for a consulting firm to help us develop next generation products and we couldn’t find anyone who can uncover opportunities in a market with the same level of precision that Strategyn delivers. We believe Outcome-driven Innovation is the right approach for identifying opportunities in our markets and developing new products and services that customer will value. We’re adopting it throughout our organization."

Paul Crossman

ITI Scotland

"In our fast paced world, it’s often difficult to take time out from our own jobs to assess how we can do them better.  The Global Innovation Conference provides the space to do that, with a bunch of like-minded people who all want to learn and share ideas to ultimately deliver what their customers need."

Gillian Brydon