Medical Devices
As our case studies demonstrate, Strategyn has worked successfully with some of the biggest names in the medical device space. One of our clients, Ethicon-Endo Surgery, received national recognition for its innovative HARMONIC® Blade in the highly competitive Science and Medical category at the Edison Awards in 2010. After working with Strategyn on its service innovation initiatives, Abbott Medical Optics received the prestigious Omega Management NorthFace Award, which recognizes world-class customer service. Learn how you can create award-winning product and services with Strategyn as your partner in innovation.
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Creating an Innovative Surgical Tool
Advanced Surgical Tools wanted to extend a successful product line into attractive adjacent markets. Partnering with Strategyn, the company was able to discover the unmet needs of the physicians it served - enabling them to formulate a clear innovation strategy.
With idea generation focused on 21 identified unmet customer needs, AST was able to create an innovative solution – the JOC205 Couple Arc Blade. The product features a different geometry that relates to the physicians' specific, sought-after outcomes.
Knowing its customers' needs also enabled AST to simplify its idea generation process, shaving more than nine months off the original development schedule and significantly reducing capital expenditures. The new features are highlighted in AST's marketing and sales materials to strengthen the product's market positioning.
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Our Medical Devices Clients
| Abbott Medical Optics | American Medical Systems |
| BD Medical | Boston Scientific |
| Cochlear | Coloplast |
| Covidien | Deltec |
| Dentsply | DePuy Orthopedics |
| Ethicon Endo-Surgery | Case Study | Guidant |
| Hollister | Johnson & Johnson |
| Karl Storz Endoscopes | KCI |
| Medtronic | Philips Medical |
| ResMed | Roche Diagnostics |
| Zassi Medical Evolutions |