Government & Education
How can government and educators become more innovative? It's a major challenge. Often taxpayer money is involved so innovation investments must be secure. And government officials don't want to make mistakes. Strategyn helps take the guesswork out of innovation through its patented Outcome-Driven Innovation (ODI) process. Recent studies show that new products and services launched using ODI have a success rate of 80 percent, compared to the existing 70 to 90 percent failure rates. ITI Scotland recently worked with Strategyn to validate a concept before investing public funds. Read their case study for details.
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A Market Case for Chronic Wound Care
In 2008, ITI Scotland announced it would invest £7.9m over three and a half years toward the development of an advanced wound care technology, specifically targeting diabetes-related injuries. But before the organization invested public money in the endeavor, it needed to ensure that its proposed investment was backed by a solid market case.
Working with Strategyn UK, ITI used the Outcome-Driven Innovation (ODI) process to understand the unmet needs of wound care practitioners, reveal a clear market opportunity for superior chronic wound care solutions, discover four practitioner segments with distinct patterns of need, and formulate a multi-platform innovation roadmap.
The ODI process enabled the organization to establish a complete picture of how diabetic foot care practitioners think about the job they are trying to accomplish. ITI Scotland is now in a position to drive ahead confidently with its research and development program and deliver a revolutionary new approach to chronic wound care management.
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Our Government & Education Clients
| Australia Post | Central Intelligence Agency |
| ITI Scotland | Case Study | Monash University |