Food & Agriculture

How do you reinvent the banana? Chiquita Brands came to us with that very question. Many companies involved in food and agriculture are challenged to grow their markets. Looking at specific customer needs, Strategyn can help identify opportunities for growth, size markets and advise companies on how to best achieve their goals.

Our Food & Agriculture Clients

Campbell Soup Cargill
Chiquita Elders
Incitec Pivot Limited J. R. Simplot Company
Mead Johnson Nutritionals Syngenta

Case New Holland

"The concept of outcomes -- talking with customers with a focus on jobs to be done -- is an extremely valuable tool leading to breakthrough concepts and company success."

Robert Bledsoe

Microsoft Corporation

"The ODI approach enabled us to pull a valuable offering together and reframe our marketing message from an upgrade offering to a PC lifecycle management offering. Growth is not always about finding 'big bang' new ideas."

Dave Wascha