Energy

As consumers and businesses move from a "consumption" mentality to a "conservation" mentality, energy companies are taking notice. Sustainability. Recycling. Waste disposal. Energy efficiency. Air quality. All of these issues are requiring energy companies to look for new products and services to meet their customer's needs. This trend is having a major impact on innovation efforts in this sector. (Read more about energy at the Strategyn Center for Social Innovation website at www.strategyncsi.com.)

Our Energy Clients

Continental Automated Buildings Association Powercor

Neenah Paper

"ODI has been exactly what we’ve needed to bolt onto the front end of Stage-Gate. Now we’re able to quantify business opportunities and reliably assess new markets."

John Pugliano

Microsoft Corporation

"The ODI approach enabled us to pull a valuable offering together and reframe our marketing message from an upgrade offering to a PC lifecycle management offering. Growth is not always about finding 'big bang' new ideas."

Dave Wascha

FREE DOWNLOAD - Giving Customers a Fair Hearing

FREE DOWNLOAD - Giving Customers a Fair Hearing

Learn more about Outcome-driven Innovation by downloading our articles published in Harvard Business Review and MIT/Sloan.

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