Consumer Goods
Many people responsible for innovation believe that the customer cannot tell you what he or she needs. At Strategyn, we disagree. That's because we look at the job the customer is trying to get done. With consumer goods, a customer might "hire" a product or service to remove hair, play and sort music, or clean their clothing. By dissecting the job, you can develop a clear understanding of where your innovation efforts should be focused. Read below about how we helped Line 6 with its innovative BackTrack product, and you'll soon understand that understanding the job consumers are trying to get done can lead to valued solutions in many industries - from pet food to greeting cards.
-
Innovation at Line 6: The BackTrack Digital Recorder
Having made a name for itself in the guitar business, Line 6 realized that it needed a detailed understanding of its customers’ needs in new markets if it wanted to continue to meet its aggressive growth goals. Relying on the intuition of staff and experienced musicians would no longer suffice.
Using Strategyn's Outcome-Driven Innovation process, the company was able to discover the underserved functional needs and emotional needs of guitar players, resulting in the creation of a innovative digital recording product called BackTrack. Further, Line 6 was able to use this information to craft messaging that resonated with guitarists.
This innovative idea is receiving glowing accolades from customers and professional reviewers alike.
File type: pdf (588.0 KB)
You must be registered to download this item as well as many of our other Innovation Resources. Please take a minute to log in or register to download this item.
Our Consumer Goods Clients
| Colgate-Palmolive | General Motors |
| Hallmark Cards | Hills Pet |
| Line 6 | Case Study | SCA Hygiene |
| Swiss-Coffee-Concept | Unilever |
| Vtech | Zelmer |