ODI Ideation Lab
We all know how the traditional ideation process works. People gather in a room for one or two days to brainstorm ideas, often without any deep understanding of the customer’s needs. At Strategyn, we call this “blind brainstorming” and although the effort may produce 500 ideas, it rarely works. How do you know which of the 500 ideas will win in an attractive market? You can't.
Strategyn’s ODI Ideation Lab fixes all that. It is the world’s first idea generation solution that combines the power of outcome-driven thinking with a disruptive approach to collaborative idea generation. The result? Product and service concepts that succeed in the market place over 80 percent of the time.
It is no mystery why Strategyn’s Ideation Lab produces such impressive results. Ideation participants are provided with:
- Knowledge of the customer’s unmet needs as identified using Strategyn’s research methods
- Contextual information on the unmet customer needs that are to be addressed
- Company constraints on the solution, including cost and timing constraints
- New, powerful and focused creativity triggers: TRIZ for ODI use
- A collaborative environment for concept creation and evaluation
- Metric-based idea generation, concept testing and validation tools
As a result, Strategyn’s Ideation Lab enables companies to successfully focus the creativity of employees and others on the right unmet needs, create breakthrough product concepts, and validate their likely success in the market before they enter the product development process.
The Ideation Lab is facilitated by our innovation experts, ensuring participants have everything they need to systematically create breakthrough product and service concepts. It can either be run in the traditional in-person fashion or using Strategyn’s new SharePoint-based software tool, StrateSphere, created in conjunction with Microsoft Certified Gold Partners.
StrateSphere is virtual and asynchronous, enabling participants to take their time and contribute when it is convenient for them. They can collaborate with others regardless of their geographic location or time zone. In addition, the cost of participation is significantly less than traditional in-person ideation sessions. Ask for a demonstration of StrateSphere and learn more about how Strategyn is improving the way companies execute the ideation process.
