What is Outcome-Driven Innovation® (ODI)?
Tony Ulwick
Aug 27, 2009
By Strategyn CEO Tony Ulwick
This white paper helps readers achieve two important objectives. First, it underscores why innovation is a misunderstood, fragmented and ineffective process. And second, it helps the reader understand what ODI is, why it works and why it should be considered by innovation managers for adoption within their organization. Drawing on 20 years of hands-on innovation experience, Ulwick provides a unique historic perspective on innovation along with a clear description of ODI theory -- and the discoveries that have transformed ODI theory into practice. For those interested in understanding the future of innovation, this paper is a must read.
