Outcome-Driven Innovation -- A Tool for Strategic Growth
Tony Ulwick
Sep 1, 2008
Companies are at an innovation crossroads. In the past few years, CEOs have come to realize that innovation is a key driver of revenue growth. Now they must decide which path to take. In this video presentation from the Rocky Mountain PDMA meeting, Tony Ulwick explains why most innovation practices result in 70–90 percent failure rates and why the adoption of outcome-driven practices offers companies the potential of 80 percent success rates. This video makes it clear why Outcome-Driven Innovation® is the most reliable process for an innovation-based growth plan.
