Books
Learn how the jobs-to-be-done innovation theory has been transformed into an innovation best practice. What Customers Want and Service Innovation offer unique insight into the Outcome-Driven Innovation process and how it is being applied successfully to product and service innovation initiatives. Learn from some of the world's leading innovation thought leaders how the innovation process is being transformed from an art to a science.
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Service Innovation
In industries ranging from health care to financial services, service innovation is helping businesses find new revenue streams by satisfying their customer's need to get things done. Few understand this better than innovation thought leader Lance Bettencourt, a former college professor and long time Strategyn consultant, who has written Service Innovation: From Customer Needs to Breakthrough Services.
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What Customers Want
Although many books have been written on innovation, What Customers Want, the best seller by Strategyn CEO and innovation thought leader Tony Ulwick, was the first book to explain how the jobs-to-be-done innovation theory was transformed into a practical, effective and proven innovation process.
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The Innovator's Solution
The Innovator’s Solution, by Harvard Business School Professor Clayton Christensen, focuses on generating growth through innovation. In this book, he embraces the idea of making the "job" the unit of analysis and segmenting markets from this perspective.
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Blue Ocean Strategy
Blue Ocean Strategy discusses the importance of and the theory behind discovering uncontested market space. The outcome-driven innovation methodology operationalizes the ideas discussed in each of these books.
