Adopting ODI
The importance of innovation is well recognized. Yet, in most companies, there is disagreement as to what innovation is, what steps comprise the process, what inputs are needed, and in what order the process should be executed. Some believe innovation to be ad hoc – a happening that is hard to explain and incapable of being turned into a discipline. Others go so far as to suggest that process stifles innovation.
The truth is, innovation is a process. It is the process of devising product and service concepts that address unmet customer needs, resulting in ideas that get approved for development and launch. Just like any other business process, innovation can be studied, understood, and transformed into a predictable discipline. This is hard for many to believe because most innovation processes used today are a hodgepodge of ineffective and incompatible theories and practices that have been pieced together over time. As a system, they just don’t work.
As in any emerging field, what is needed is an integrated methodology whose components fit together to produce the desired results. This is what Strategyn’s Outcome-Driven Innovation® (ODI) provides, as it ensures all the inputs and outputs of the innovation process fit and work together within one holistic system to dramatically improve the innovation success rate.
We can help you learn, adopt, and institutionalize this process, making innovation a core competency of your firm and an integral part of your culture. ODI, like any new process, takes new learning, vision, and commitment. As the person responsible for creating an innovation program for your organization, you will face numerous obstacles. The five-step process outlined below will help you overcome them.
Learn how we can help your firm:
- Understand why traditional innovation processes are ineffective.
- Select an effective innovation process to adopt.
- Gain management approval to adopt the new process.
- Build a competency in executing the new process.
- Institutionalize the new process.
