News
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Strategyn Thought Leader Pens New Book on Service Innovation
Jul 14, 2010
Lance Bettencourt, PhD, a Strategyn senior consultant, thought leader, and former marketing professor, is the author of Service Innovation: From Customer Needs to Breakthrough Services. Published by McGraw-Hill, Dr. Bettencourt uses his 20-plus years experience in the consulting and teaching professions to write a practical guide to approaching service innovation. -
Strategyn Expands Offering to Social Sector with Launch of Center for Social Innovation -- New Center in the Running for $250,000 Pepsi Refresh Grant
Jun 1, 2010
Strategyn, Inc., an industry leader in innovation management, today announced the launch of the Center for Social Innovation, a division of Strategyn, Inc., that focuses on the needs of non-profit organizations, government agencies and corporate foundations. The Center serves as a facilitator, advisor and innovation partner to the social sector solving problems in the areas of economic development, conservation, healthcare and education. -
Strategyn client, Ethicon Endo-Surgery, recognized as 2010 Edison Award Winner
Apr 30, 2010
Strategyn, Inc., an industry leader in innovation management, today announced that their client, Ethicon Endo-Surgery, was named a winner in the highly competitive Science and Medical category for its HARMONIC ® Blade for Orthopaedic and Spine surgery at the Edison Awards Ceremony held on April 29th at The Capitale in New York City, New York. -
Platform for Innovation Conference
Apr 13, 2010
Strategyn CEO and founder Tony Ulwick attended the Platform for Innovation Conference in Vienna in March, part of a 10-day visit to Europe. -
Strategyn Announces Innovation Program That Drives Corporate Organic Growth
Aug 20, 2009
Integrated Program is First of its Kind in the Industry. -
Strategyn Responds to a Critique of its Outcome-Driven Innovation Methodology
Sep 22, 2008
Strategyn contrasts its unique and revolutionary innovation methodology with traditional voice-of-the-customer (VOC) practices which are flawed and ineffective when applied to innovation. -
Strategyn’s Latest Groundbreaking Innovation Methodology Is Published in the Harvard Business Review
Apr 29, 2008
“The Customer-Centered Innovation Map,” by Strategyn senior consultant Dr. Lance Bettencourt and company founder Anthony Ulwick, introduces a visionary mapping system for analyzing the jobs customers want to get done in a way that reveals unique and valuable opportunities for innovation. -
Answers to a Top Innovation Problem Revealed in Sloan Management Review
Apr 10, 2008
A new article by innovation thought leader Tony Ulwick presents a groundbreaking discovery in the field of product and service innovation that renders traditional voice-of-the-customer research obsolete and dramatically advances the innovation process. -
Strategyn Announces an Alliance Partnership with Stage-Gate® Inc.
Jan 22, 2008
This alliance enables those who use the Stage-Gate® idea-to-launch process to dramatically enhance their innovation efforts from the “fuzzy front end” through final launch. Strategyn is a gold sponsor of Stage-Gate Summit ’08. -
Current Voice-of-the Customer (VOC) Methods Are Destined for Obsolescence with New Definition of “Customer Need”
Jul 23, 2007
Strategyn announces the release of an article that details a groundbreaking discovery in the field of product and service innovation. This discovery makes current voice-of-the-customer (VOC) practices obsolete and brings clarity and predictability to the fuzzy front end of innovation. -
The House of Quality is Declared Obsolete
Jul 15, 2007
Strategyn announces the release of a groundbreaking article that explains how its methodology has replaced the house of quality as the new standard best practice for the front end of innovation.
