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Will you be at the Edison Awards this year in NYC April 29? Check out the finalists. #strategyn is a sponsor #innovate http://bit.ly/aOhAxZ    Mar 9, 2010

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Lance Bettencourt

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Lance Bettencourt

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Research Methods vs. Customer Needs

by: Urquhart "Urko" Wood

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Urquhart "Urko" Wood Article Feature Box: Research Methods vs. Customer Needs

Your company must grow its top-line revenue. Let us show you how. A global leader in innovation management for nearly 20 years, Strategyn does not see innovation as ad hoc, but as a process that can be managed. Our powerful and patented Outcome-Driven Innovation® (ODI) methodology, combined with our supporting enterprise software solution, transforms the popular jobs-to-be-done theory into an innovation best practice. By using our methodology and adopting our end-to-end innovation program, our clients have generated billions of dollars in equity value. We can help you do the same. 

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