Service Innovation: order Lance Bettencourt's new book or watch his free AMA webinar.

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It's not like the cowboy guns we played with as kids. New NERF assault rifle is a $ maker for Hasbro. #innovation http://bit.ly/asJ1UL    Jul 27, 2010

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Service Innovation

Lance Bettencourt

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Strategyn Blog

Service Innovation: The Solution

by: Lance Bettencourt

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Lance Bettencourt Article Feature Box: Service Innovation: The Solution

If you are like most companies, your innovation success rate is less than 20 percent. In contrast, 80 percent of the products launched using Strategyn’s innovation methodology succeed in the marketplace. While others think it’s impossible, we’ve made it a reality. Strategyn is a global leader in strategy and innovation management consulting with a solid 20-year history. We do not see innovation as ad hoc, but as a process that can be managed. Our powerful and patented Outcome-Driven Innovation® (ODI) methodology transforms the popular jobs-to-be-done innovation theory into an innovation best practice. Our results speak for themselves. We have generated billions of dollars in equity value for our clients. We can do the same for you. Let us be your partner in innovation.

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“Many leaders struggle with the concept of service innovation. Our new class on the topic will show you how to create winning service solutions.”

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